Purchase any LUMIX S1II camera and DMW-SFU3A Key in the same transaction on shop.panasonic.com by March 28th, 2026. The free DMW-SFU3A Key will be discounted at checkout and delivered automatically with your new S1II. For authorized dealer purchases: register proof of purchase, answer a few questions, and receive a coupon code for DMW-SFU3A Key via email; apply the code at checkout. The coupon must be redeemed by April 30th, 2026. If returning the S1II, the DMW-SFU3A Key must also be returned, otherwise full retail price of the software key will be charged. $400 Trade In savings valid during purchase period also apply at checkout. ARRI is registered trademarks of Arnold & Richter Cine Technik GmbH & Co. Betriebs KG.

Due to the FREE S 26mm lens being out of stock, Panasonic is offering a $200 OFF coupon instead. This coupon can be used on a future LUMIX purchase—including camcorders, digital mirrorless cameras, lenses, and accessories—at shop.panasonic.com. The coupon is valid through June 30, 2026, and must be redeemed by January 31, 2026. Applies to purchases made after the original promotion period.

Important Update: The FREE S 26mm lens is currently out of stock on shop.panasonic.com. As a thank-you for your interest in the LUMIX S9, we are now offering a $200 OFF coupon instead. You can use the coupon on a future LUMIX purchase—including camcorders, digital mirrorless cameras, lenses, and accessories—at shop.panasonic.com. The coupon is valid through June 30, 2026. The $200 OFF coupon must be redeemed by June 30, 2026 on shop.panasonic.com.

As a thank you for interest in the LUMIX S9, a $200 off coupon is offered for future LUMIX purchases including camcorders, digital mirrorless cameras, lenses, and accessories. The coupon is valid through June 30, 2026, and must be redeemed on shop.panasonic.com. Applies to all LUMIX S9 colors except Titanium Gold, which receives a 512GB Sandisk Creator SD card free instead. Upgrades to 1TB SD cards available at discounted price. Terms apply.