Proudly is a baby care brand created to celebrate and support the unique skincare needs of Black and brown babies. Founded by Gabrielle Union and Dwyane Wade, it focuses on gentle, plant-powered formulas designed to soothe sensitive skin prone to dryness, eczema, and irritation. Every product prioritizes hydration and nourishment, blending safe, natural ingredients with thoughtful care. The brand's mission is simple: to help little ones thrive while giving parents peace of mind.
All Over Balm Multi Use Magic is available for $9.99. A versatile balm for delicate baby skin, suitable for multiple uses including diaper rash and dry patches.
The Calming Collection Bundle includes Calming Baby Bath Essentials: gentle baby wash, hydrating baby lotion, and calming spray. Priced at $25.97 as a value set.
$10 OFF
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Diapers & Wipes Subscription Subscribe & Save $56.99
Get the full routine: Hydrating Baby Lotion, Nourishing Hair & Body Oil, and All Over Balm together for $32.66 (regularly $35). Save $2.34 when purchasing all three items as a set. Add all to bag to apply the bundle pricing.
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Proudly Hair Care Collection 4-Piece Bundle for $46.99
Curls & Waves 3-Piece Bundle (Medium Conditioner) priced at $38.97. Includes shampoo, conditioner, and leave-in. For curly and wavy hair types.
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Expired Coupons
20% OFF
Proudly 20% off Atlanta Event 2022 Collection
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DetailEXP.12/31/2022
Get 20% off all products in the Atlanta Event 2022 collection. Valid only with promo code ATLANTA2022. Offer expires December 31, 2022. Cannot be combined with other promotions. Free shipping on orders over $50.
15% OFF
Proudly Diapers Subscription First Month Discount
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DetailEXP.12/15/2025
Get 15% off your first month of diapers subscription when you use code BUMCARE15. Offer applies only to diaper subscriptions and excludes other categories.
Promo
Proudly 30% Off Free Calming Spray When You Spend $40+
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DetailEXP.09/30/2022
Spend $40 or more (before taxes and shipping cost) and get a Calming Spray for free. Discount shown at checkout. Must add Calming Spray to shopping cart to receive discount. Offer valid only on Proudly.com, not valid on previous purchases. Cannot be combined with other offers. Expires September 30, 2022 at 11:59pm PST.
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