Nokia and Best Buy employed Mobile Billboard to deliver a value-added SD card product pre-programmed with a catalog of N-Gage games for the user to install and try. No longer limited to a few megabytes of space in phone memory, Nokia was able to use an entire SD card to program an extensive catalog of games that the user could install immediately without having to worry about downloading or data charges. The application auto-ran upon insertion of the card, detected the device model and automatically ran a seamless and easy-to-use interface that allowed users to find, review and install games of their choice. The same scenario can turn a bundled SD card from a sunk cost into an efficient and powerful delivery platform for all types of pre-load content, device setup/support, service promotions and an almost limitless catalog of applications and media.

Turn the sunk cost of a bundled SD card into substantial savings by reducing customer service call volume and device returns. Provides setup help, tutorials, and FAQs with auto-run, out-of-box Getting Started experience, catalog of services, media and application trials on the same SD card—immediately discoverable on second or third start without requiring a data plan or trial download. Reduces call volume, device returns, and support costs; enhances discoverability of promotions, trials, services; increases take rates and customer satisfaction.

Nokia and Emusic used Mobile Billboard to turn a standard SD card into an extremely effective promotional tool and delivery platform for the Emusic service and their content. Upon insertion into the device, the application auto-ran and presented the user with an offer to select and install tracks from a catalog of free music on the card and prompted them to sign up online to get even more. When connected to the PC, the user is also prompted with a web link on the PC that leads them to the Emusic site and a promotional page where they could sign up for the additional free tracks.

Nokia and Best Buy employed Mobile Billboard to deliver a value-added SD card product pre-programmed with a catalog of N-Gage games for the user to install and try. No longer limited to a few megabytes of space in phone memory, Nokia was able to use an entire SD card to program an extensive catalog of games that the user could install immediately without having to worry about downloading or data charges. The application auto-ran upon insertion of the card, detected the device model and automatically ran a seamless and easy-to-use interface that allowed users to find, review and install games of their choice. The same scenario can turn a bundled SD card from a sunk cost into an efficient and powerful delivery platform for all types of pre-load content, device setup/support, service promotions and an almost limitless catalog of applications and media.

AT&T deployed Mobile Billboard in stores nationwide on all their Android, Blackberry, Windows Mobile and webOS smart phones. A looping, promotional video sequence entices users to pick up and explore the device on what would otherwise be a blank screen. Upon detecting user activity, the attract loop exits automatically to a branded application where they can navigate to read a list of features and benefits, or view up to six promotional videos providing details on device features and functional highlights, platform/OS benefits and available applications/ or services. User activity is tracked to produce detailed reports on shopping behavior.