Military service demands sacrifice, dedication, and unwavering commitment. Now, over 150 companies offer military discounts to show their respect for these services. This comprehensive guide details every verified discount available, helping military families save thousands of dollars annually on everyday expenses and special purchases.
Whether you're planning a vacation, upgrading your tech, renovating your home, or simply enjoying a meal out, these savings represent America's gratitude for your service. We've verified and updated each discount for 2026, added new offers, and organized everything by category for easy navigation.

Before diving into specific discounts, understanding eligibility and verification processes ensures you maximize your savings potential.
Active-duty military members (all branches: Army, Navy, Air Force, Marines, Coast Guard, Space Force)
Veterans (honorably discharged)
Military retirees (20+ years of service)
Reserve and National Guard members
Military spouses and dependents (varies by company)
Gold Star families (select programs)
Most companies use one or more of these verification systems:
SheerID – Most popular third-party verification platform
ID.me – Government-certified identity verification
Troop ID (GovX) – Military verification service
Military ID – Present valid ID in-store or upload online
DD Form 214 – Discharge papers for veterans
Major retailers offer some of the most generous military discounts, with savings ranging from 10-30% on clothing, footwear, and accessories.
| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| Adidas | 30% off (verify via ID.me) | Military, veterans, first responders |
| Under Armour | 20% off (verify via ID.me) | All military & first responders |
| YETI | 20% off (verify via ID.me) | Active duty & veterans |
| Lululemon | 15% off full-price items (verify via SheerID) | Military, first responders, nurses |
| J.Crew | 15% off (verify via SheerID) | Military & first responders |
| Levi's | 15% off (verify via ID.me) | All military personnel |
| Carhartt | 15% off (verify via SheerID) | All military personnel |
| Alpha Industries | 15% off military outerwear (verify via GovX) | Active, reserve, retired |
| Nike | 10% off (verify via SheerID) | Active, retired, reservists & families |

| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| American Airlines | 5 free checked bags + priority boarding | Active duty on orders |
| United Airlines | Free checked bags + priority boarding | Active duty & families |
| Delta Airlines | Up to 5 free checked bags | Active duty on orders |
| Alaska Airlines | Discounted fares + free baggage | Active duty & dependents |
| Southwest Airlines | 2 free checked bags | Active duty on orders |
| JetBlue | 3 free checked bags | Active duty & veterans |
| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| Walt Disney World | 2026 Military Salute Ticket: Year-long access $499 + hotel discounts up to 40% | Active duty, veterans, reservists |
| Disneyland Resort | 3-4 Day Park Hopper tickets 30% off + hotel discounts 35% | Active duty, veterans, reservists |
| Universal Studios Hollywood | Up to 50% off admission for military + 6 guests | Active duty & retired military |
| Six Flags | 30-40% off tickets (varies by location) | All military members |
| Legoland | $15 off admission | Military families |
| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| Marriott Hotels | Government/military rates, typically 10-20% off | All military personnel & families |
| Hilton Hotels | Military rates up to 15% off | Military members & families |
| Best Western | 10% military discount at all locations | All military members |
| Wyndham Hotels | Up to 20% off | Military personnel |
| Choice Hotels | 15% off (Comfort Inn, Quality Inn, etc.) | All military members |
| La Quinta | 12% military discount nationwide | All military personnel |
| Royal Caribbean | Special cruise rates + up to $250 onboard credit | Active duty, veterans, retirees |
| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| Hertz | Up to 25% off + waived fees | All military members |
| Enterprise | Special military rates + waived young renter fees | All military members |
| National Car Rental | Special rates + free additional driver | Military personnel |
| Avis | 20% military discount | All military members |
| Alamo | Military rates up to 15% off | Military personnel |
| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| Samsung | Up to 30% off phones, TVs, appliances | All military members |
| AT&T | 25% off unlimited wireless plans ($300/year per line) | Military, veterans & families |
| Verizon | Up to $25/month per line discount | Military personnel & veterans |
| T-Mobile/Sprint | 50% off family plans (Magenta Military) | All military members |
| Apple | 10% off MacBooks, iPads, iPhones ($100-$200 savings) | Veterans, active military & families |
| Dell | 10% off laptops and computers | Military personnel & veterans |
| Microsoft | 10% off Surface devices and accessories | Active, former & retired military |
| HP | 10% off computers and printers | All military members |
| Lenovo | 10% off ThinkPads and laptops | Military personnel |
| Best Buy | 10% off select items | Active duty & veterans |

| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| El Pollo Loco | 15% off at all locations | All military personnel |
| Buffalo Wild Wings | 10% military discount | All military members |
| Applebee's | 10% off + Free meal on Veterans Day | Military & veterans |
| Chili's | Free meal on Veterans Day | Veterans & active duty |
| IHOP | Free Red, White & Blue Pancakes on Veterans Day | Military members |
| Olive Garden | Free entrée on Veterans Day + periodic discounts | Military personnel |
| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| Jeep/Chrysler/Dodge | $500-$1,500 Military Bonus Cash (varies by model) | All military members |
| General Motors (GM) | $500-$1,000 Military Discount (varies by model) | Active duty, veterans, retirees |
| Pep Boys | 5% off auto parts and accessories | Veterans |
| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| Home Depot | 10% off year-round (register online or in-store) | Active duty, veterans & families |
| Lowe's | 10% everyday military discount | Active duty, veterans & families |
| Sherwin-Williams | 15% off paints and supplies | All military personnel |
| Pottery Barn | 15% military discount | Military members |
| West Elm | 15% off furniture and decor | Military personnel |
| Williams Sonoma | 15% military discount | All military members |
| Crate & Barrel | 15% off | Military personnel |
| Ashley Furniture | 10% military discount at most locations | All military members |
| Mattress Firm | 10% military discount | Military personnel & veterans |
| Ace Hardware | 10% off at participating locations | All military members |
| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| Fanatics | 15% off all sports apparel | Military, veterans & families |
| NBA Store | 15% military discount | All military members |
| NFL Shop | 15% off official gear | Military personnel & veterans |
| Dick's Sporting Goods | 10% military discount | All military personnel |
| Academy Sports | 10% military discount | Active duty & veterans |
| Bass Pro Shops | 5% military discount | All military members |
| Cabela's | 5% off for active duty and veterans | Military personnel |
| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| Berklee Online | 30% tuition discount (save $5,000+) | Military, veterans & reservists |
| Southern New Hampshire University | Up to 30% tuition discount | Active duty & spouses |
| Coursera | Free courses and reduced-cost certifications | Active duty & veterans |
| HeartMath | Free resilience training + 30% off products | Military, veterans & spouses |
| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| GNC | 15% discount on supplements | Military & veterans |
| Vitamin Shoppe | 10% military discount | All military members |
| Gold's Gym | Discounted membership rates | Active duty & veterans |
| 5 Star Nutrition | 5% discount on supplements | Current & former military |
| LA Fitness | Military membership discounts | All military members |
| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| AMC Theatres | Discounted tickets year-round | All military personnel |
| Regal Cinemas | Military pricing at participating locations | Military members |
| Cinemark | Reduced ticket prices | Military personnel |
| Atlanta Falcons | Special deals on game tickets | Military members |
| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| PODS | Up to 25% off moving and storage | All military members |
| U-Haul | Military discounts on truck rentals & storage | Military personnel |
| Budget Truck Rental | 20% military discount | All military members |
| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| USAA | Exclusive insurance and banking for military | Military families only |
| GEICO | Up to 15% discount on auto insurance | All military personnel |
| State Farm | Military discount on auto insurance | Active duty & veterans |
| Progressive | Military discount on policies | Active duty personnel |
| Liberty Mutual | Up to 12% off | Military members |
| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| PetSmart | 10% off grooming on Tuesdays | Military members |
| Petco | Military discount at select locations | All military personnel |
| Brand/Company | Discount/Benefits | Eligibility |
|---|---|---|
| Blue Force Gear | 10% discount at checkout | Active military members |
| Aero Precision | 10% off firearm components | Military & veterans |
| Sig Sauer | Military discount program | Active duty & veterans |
Beyond discounts, these organizations provide valuable resources and support:
Military OneSource – Defense Department-funded program offering free counseling, financial planning, legal assistance, and more for service members and families
National Military Family Association (NMFA) – Advocacy organization supporting military families with resources, scholarships, and programs
USO – Provides morale-boosting services, care packages, and support programs worldwide
Fisher House Foundation – Free housing for military families while loved ones receive medical treatment
Blue Star Families – Community support and resources for military families









